Using Social Media for Social Good
Some of the most incredible people raising money for projects on GlobalGiving don’t work for nonprofits. They’re people like you and me who are passionate about a cause and choose to raise money on behalf of an organization from their friends and family. GlobalGiving makes this possible with a feature we call the fundraiser tool. This is part two in a series for people using the fundraiser tool.
Photo courtesy of CDI Apps for Good
The hardest part is over. You’ve emailed your friends and family inviting them to support your fundraiser. Hopefully, those first donations to your fundraiser have started trickling in, but now what? How can you keep that momentum going?
Now that you’ve shown your friends and family that you’re serious, it’s time to start thinking about promoting your fundraiser to a larger audience. Thanks to the power of social media, reaching out to your vast network has never been easier!
The trick to keeping your networks engaged with your fundraiser is creating a campaign. Give yourself a deadline and let everyone know about your fundraising goal. Then, use Twitter, Facebook, or Instagram to build momentum around your campaign. Do more than ask people to give; tell a story! Share your milestones, send your supporters shout-outs, and give ongoing updates about the project you support.
Check out our favorite tips below to get your social media followers to engage with your campaign:
Twitter: Twitter has a strict character limit, but there’s no limit to the good you can do with just 140 characters. Since Twitter is such a fast-moving platform, don’t be afraid to post 3-5 times per day about your campaign. Be sure to include intriguing facts and information about the project you’re supporting!
Pro-tip: Always use shortened links on Twitter to optimize space. Bit.ly is a great tool to shorten your links and you can track how many clicks your link has gotten.
Instagram: Did you know that the human brain processes images 60,000 times fast than text? Use this to your advantage when you showcase pictures from your chosen project. Sharing a photo on Instagram will help your friends and family feel more connected to the cause.
Pro-tip: Make sure you put the short link to your fundraiser in your Instagram bio. This gives your supporters easy access to your page from their phones.
Facebook: Out of all forms of social media, our most popular fundraisers have had the most success with Facebook. Since there is no strict character limit, you have the opportunity to tell the story of what inspired you to start your fundraiser. We recommend writing a 4-5 sentence paragraph about your story, the cause—and most importantly—asking people to give.
Pro-tip: If you share a link to your page on Facebook, it will automatically pull through the default image from your fundraising page. Make sure you’re using a good one!
So what are you waiting for? Get sharing! Be sure to tag @GlobalGiving on Facebook, Instagram, and Twitter so we can cheer you on!
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